There’s an intriguing contest developing this year for best male solo marketer in the pop world. Both contenders are known not just for their musical output, but also their instinctive grasp of image and personal myth-making. While they won’t feature in any awards schemes, they may be the two outstanding examples of creative marketing this year.
No large company has invested yet in computer Go the way that I.B.M. did with chess. Peter Norvig, a director at Google Research and one of the founders of modern A.I., told me that, even if Google or I.B.M. hired a cadre of experts, invested “one hundred times more hardware than anyone else had ever applied to the problem,” and was “very clever about the system-design architecture, the exact machine learning algorithms, and the insights from neuroscience,” he doesn’t know if this would be enough to make the equivalent of Deep Blue for Go.
If you tweet about your life, a new algorithm can identify your most significant events and assemble them into an accurate life history, say the computer scientists who built it.
A University of Chicago psychologist analyzed baby names cataloged for the past 50 years and found a modern right-side bias.
Proust’s madeleine was quite dry. It demanded not just a quick dunk, but immersion to “soften” it (according to the new translation by Lydia Davis, said to be the most accurate). And, you’ll note, Marcel never bites the cookie. The memory surge is triggered by crumbs.