I couldn’t type the words into that box.
I feared that “I want to lose 10 pounds” would be the magic words that conjured up endless streams of headless women in bikinis with measuring tapes around their allegedly newly-skinny waist, who would follow me online till the sun went supernova.
It’s hard to get the timing for the intro “just right,” he explains, and once the graphics stop playing, he strides into frame and raises his arm, curling his hand into a fist and wishing his viewers, a few hundred members of Germany’s extreme right, a lovely evening. He calls this gesture his “professional wrestling entrance move,” which he claims was inspired by WWE-style theatrics, though it also, not inconveniently, looks a bit like a heil Hitler Nazi salute.
The assumption of rationality manifests itself mostly in the process of designing. Designers tend to think linearly about users, writing out very specific use cases, mapping user intent to discrete actions, and designing the means by which users accomplish those tasks. While this approach is certainly not ‘wrong’—it is one I commonly advocate—what is often missed is how variable user behavior can be.