Quartz experiment: Shades of gray distinguish facts from hearsay

We weren’t real­ly sure how to weave the sources into the text, because the blue URLs would ruin the design,” Epstein said. “So we put them at the end.”

The plan was to update the shad­ing of dif­fer­ent parts of the sto­ry as new details were con­firmed about the HBO ser­vice. Epstein didn’t have to wait long: On Mon­day, HBO’s Ple­pler was onstage at Apple’s Spring For­ward to announce that the ser­vice, to be called HBO Now, would debut exclu­sive­ly on Apple TV.